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Home > JOURNAL > Vol. 13 (2024) > Number 2

 

Abstract

Southeast Asia plays a crucial role in the "Belt and Road" (OBOR) initiative. With ASEAN becoming China's largest trading partner in 2020, the cross-border e-commerce co-operation model creates opportunities for economic and trade collaboration between ASEAN and China. Malaysia, a key country in Southeast Asia within the framework of OBOR initiative, established a comprehensive strategic partnership with China after the visit of Chinese President Xi Jinping in 2013. In recent years, Malaysia has witnessed significant growth in e-commerce development, yet there is still scope for enhancing the e-commerce infrastructure. The potential for the advancement of cross-border e-commerce between Malaysia and China remains high.

This paper adopts a combination of textual analysis method, case study and questionnaire survey to analyze the current status, challenges, and opportunities in the field of cross-border e-commerce co-operation between Malaysia and China. Representative cases such as Lazada and Shopee were selected for in-depth analysis to reveal the key problems and solution strategies in cross-border electronic commerce co-operation. An online questionnaire survey for Chinese and Malaysian cross-border e-commerce practitioners and consumers was designed to collect feedback from the respondents in terms of their perceptions and experience of cross-border electronic commerce, so that the influencing factors and effects of cross-border e-commerce co-operation between Malaysia and China could be better understood and interpreted. Building upon the Five-Pronged Approach of OBOR initiative, targeted solutions are proposed, with the aim of promoting bilateral trade facilitation between Malaysia and China. Additionally, this paper also provides insights and recommendations for the development of cross-border e-commerce between other ASEAN countries and China.

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