Chinese “Time-Honoured Brand Enterprises” and “Time-Honoured Brand Streets”: Their Roles in the Contemporary Urban Setting of China

Authors

Jijiao ZHANG, Chinese Academy of Social Sciences, ChinaFollow

Abstract

China is the largest emerging economy in the world and possesses a long history of business tradition. It is generally noted that Chinese business has not been able to develop and sustain brands under conditions of rapid urban development. Yet many businesses have been in existence for a considerable period of time. Many old brand enterprises have become known as “Time-Honoured Brand Enterprises” (TBEs) and are an integral part of the Chinese traditional businesses with a cultural heritage of their own. The streets where TBEs are found are busy commercial centres and have assumed historical and cultural significance. Some of these streets are rightly known as “Time-Honoured Brand Streets” (TBSs). In many of the major cities of China, TBEs and TBSs have been part of the urban landscapes for decades and have evolved their own cultural foundations and traditions. This study will present an overview of the TBEs and TBSs in selected cities and to identify the relationships between them and their roles in urban life.

Recommended Citation

ZHANG, Jijiao (2018) "Chinese “Time-Honoured Brand Enterprises” and “Time-Honoured Brand Streets”: Their Roles in the Contemporary Urban Setting of China," Malaysian Journal of Chinese Studies: Vol. 7: No. 1, Article 4.
Available at: https://mjcs.newera.edu.my/journal/vol7/iss1/4